Migrated a legacy storefront to a headless Next.js + Shopify stack. INP < 200ms on mobile.
The challenge
Fieldday Co. needed to ship a e-commerce capability without expanding their core engineering team. The work spanned product, data and ops — a typical seam where outcomes get stuck waiting on cross-functional coordination.
What we built
Working closely with their team, we delivered headless commerce rebuild. The system uses E-commerce, Next.js, Shopify, Edge under the hood, was designed to be observable from day one, and handed over with documentation and runbooks rather than a vendor lock-in story.
Outcome
+28% conversion in 90 days — measured against a baseline taken in the first week of the engagement. The platform is in active use today and continues to be extended by their internal team.